The Tipping Point

Malcolm Gladwell's 2000 bestseller, The Tipping Point, has exhibited such enormous staying power on the bestseller lists that one supposes that Gladwell harnessed the very principles of social epidemics that he outlines therein. The Tipping Point purports to answer two questions, "Why is it that some ideas or behaviors or products start epidemics and others don't? And what can we do to deliberately start and control positive epidemics of our own?"

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